What is Search Engine Optimization (SEO)?

Search Engine Optimization (“SEO”) is the process of analyzing your website content and keywords, then comparing them to the most relevant keywords and phrases with high search volume and low competition. Based on this analysis (or audit), website owners may need to make changes to the content and keywords on the pages within their website (on-page SEO) to rank higher in search indexes and to increase traffic to their website.

SEO efforts today need to include posting frequent announcements, blog/news articles, letters, messages, and press releases that result in inbound traffic to your website.

SEO is not a one-time event, and there is no magic formula to instantly rank your website on the first page of Google or Bing for specific keywords. SEO is an ongoing process (or effort) that involves making sure your website pages, titles, tags, and content are optimized and relevant for your target keywords. Businesses need to constantly monitor their search performance and perform regular audits — making the necessary adjustments where and when needed in order to stay competitive and relevant online. It takes dedication, determination, and patience to realize the benefits.

What Can SEO Do for Your Business?

SEO increases the visibility and authority of your website within Google and Bing making it easier for your customers or clients to find you online when they search for products and/or services that you offer.

What Can We Do for Your Business?

New England Web Services helps small to midsize businesses (SMBs) increase their online exposure thereby ensuring their customers or clients can find them in search engines (Google and Bing). We can help give your business an SEO boost in the search engines and greater online visibility. By applying modern methods and best practices to your website content, we can help you attract more visitors to your website organically, thus increasing inquiries and sales.

What sets us apart and allows us to deliver results for our clients is our dedication, commitment, attention to detail, and the use of our own content publishing platform that we offer at no additional cost for every new website we develop. This all ensures that we will be successful in increasing your online exposure and website traffic organically.

Contact us today to learn more and to get started increasing your online visibility.

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