What is SEO? Search Engine Optimization (SEO) is the process of analyzing your website content and keywords, then comparing it to the most relevant keywords and phrases with a high search volume and low competition. Based on this analysis (or audit), website owners may need to make changes to their website content and keywords to rank higher in search indexes and to increase traffic to their website.
SEO efforts today need to go further by posting occasional articles and press releases, guest blogging, engaging on social media, and performing other 'white hat' methods that result in inbound traffic to your website.
SEO is not a one-time event, and there is no magic formula to instantly rank your website on the first page of Google or Bing for specific keywords. SEO is an ongoing process (or effort) that involves making sure your website pages, titles, tags, and content are optimized and relevant for your target keywords. Businesses need to constantly monitor their search performance and perform audits — making the necessary adjustments where and when needed in order to stay competitive and relevant online.
SEO increases the visibility and authority of your website within Google and Bing.
New England Web Services helps businesses in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont stay competitive and relevant online through a disciplined and measured approach to SEO. Contact us today to learn more.